
OpenAI introduces Sora, an AI model for creating videos from text instructions, revolutionizing brand film production.


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With the rise in video content, more brands, particularly those on the smaller scale, might want to look to AI models such as Sora to reduce the manual labor and costs involved in creating a brand film from start to finish. However, there are still many considerations that marketers need to take note of. So, what are the potentials and pitfalls?

Could OpenAI's text to video AI model Sora change the game for brand films?

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OpenAI's Sora AI Model for Text to Video Creation


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OpenAI introduces a groundbreaking AI system capable of transforming text into lifelike videos, revolutionizing content creation and storytelling.


OpenAI teased a new artificial intelligence system that can create realistic-looking videos based on text prompts from users, making it the latest AI company to embrace generative video technology.

OpenAI Unveils AI System to Turn Text Into Realistic Videos

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OpenAI Unveils AI System for Realistic Video Generation



Sora by Open AI transforms video production through lifelike content generation, democratizing the process and cutting costs significantly.


Open AI unveiled its video creation AI tool, Sora, in the past week. Experts foresee how, with its ability to produce lifelike videos from text inputs, it could reshape the advertising landscape, revolutionizing content creation and sparking ethical considerations in the industry.

Experts foresee Open AI’s Sora democratising and cutting video production costs

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Open AI's Sora Revolutionizes Video Production with Lifelike Content Generation
