The article discusses the limitations of relying solely on metrics and data to drive business decisions. It argues that while the collection and analysis of data have become increasingly sophisticated, the true value lies in interpreting the data within the appropriate context and narrative.
The author begins by highlighting the exponential growth in data storage and the abundance of data available to organizations. However, the author points out that the mere presence of data does not automatically translate into meaningful information or insights. The article then explores the common practice of creating dashboards and assigning good-to-bad scales to various metrics, such as onboarding completion rates, tool usage time, email open rates, ad click rates, and revenue.
The author contends that these metrics, while providing a numerical representation of performance, do not inherently explain the underlying reasons or the context behind the numbers. The article emphasizes that "information" is a limited term for a collection of numbers that do not necessarily inform decision-makers about the true state of the business.
The core message of the article is that knowledge, not just information, is the key to deriving value from data. The author suggests that to truly understand the significance of the metrics, organizations need to develop a deeper understanding of the story behind the numbers, the factors that influence them, and the broader context in which they exist.
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productcoalition.com
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by Avi Siegel ที่ productcoalition.com 04-11-2024
https://productcoalition.com/without-a-story-your-metrics-are-just-numbers-on-a-page-3ec53b5e6b80สอบถามเพิ่มเติม