Empowering Ageing Job Seekers Through Short Video and Live-streaming Platforms in China

Temel Kavramlar

Short video and live-streaming platforms provide age-friendly job-seeking access, protect basic welfare and rights, and alleviate disadvantages for ageing job seekers.

Özet

Short video and live-streaming platforms empower ageing job seekers by providing low digital literacy friendly access, vivid job information, better protection of welfare and rights, and alleviating age-related challenges. These platforms offer cost-effective solutions and opportunities for collaboration among ageing job seekers.

The global unemployment rate has led to challenges for ageing workers.
Social media platforms like TikTok and KUAISHOU are popular for recruiting ageing workers.
HCI scholars focus on enhancing the quality of life for the ageing population.
Short videos and live streams have become popular recruitment tools in China.
Age discrimination is prevalent in the Chinese labor market.
Ageing job seekers face difficulties with specialized digital platforms due to limited digital literacy.
Short videos provide vivid presentations of job opportunities for ageing workers.
Interview-based studies reveal positive experiences of ageing job seekers on video-based recruitment methods.
The study aims to understand motivations of ageing job seekers using short video platforms.

İstatistikler

235 million unemployed globally in 2020 [60].
41.3% expected proportion of aging workers over 45 years old in the labor market by 2055 [10].
20% individuals seeking jobs through KUAISHOU are over 50 years old [74].

Alıntılar

"Many recruiters on TikTok are real people presenting job positions, I trust female recruiters more." - P8
"I found a pen assembling job from home through TikTok. The work is paid by the amount of pens I assemble." - P4

Önemli Bilgiler Şuradan Elde Edildi

"There is a Job Prepared for Me Here"

by PiaoHong Wan... : arxiv.org 03-04-2024

https://arxiv.org/pdf/2403.00527.pdf

Daha Derin Sorular

How can short video platforms be further optimized to cater to the needs of aging job seekers?

Short video platforms can be further optimized for aging job seekers by implementing features that enhance accessibility and user-friendliness. This includes:

Simplified Interface: Designing a user-friendly interface with clear navigation and large fonts for easy readability.
Personalized Recommendations: Enhancing recommendation algorithms to provide tailored job suggestions based on the user's preferences and browsing history.
Interactive Features: Incorporating interactive elements such as chat functions or Q&A sessions with recruiters to facilitate direct communication.
Accessibility Tools: Including tools like voice commands or text-to-speech options for users with limited digital literacy.
Transparent Information: Ensuring all job postings include detailed information about salary, benefits, responsibilities, and qualifications in a clear and concise manner.

What are potential drawbacks or limitations of relying solely on short video platforms for job seeking?

While short video platforms offer unique advantages for aging job seekers, there are some drawbacks to consider:

Limited Depth of Information: Short videos may not provide comprehensive details about job positions compared to traditional listings or websites.
Risk of Misrepresentation: Recruiters in videos may present an idealized version of the workplace, leading to misconceptions about actual working conditions.
Dependency on Visual Content: Users who prefer text-based information may find it challenging to navigate through video-only platforms.
Lack of Verification Mechanisms: Without robust verification processes, there is a risk of encountering fraudulent recruiters or misleading job opportunities.

How can societal perceptions about aging workers be positively influenced through these innovative recruitment methods?

Innovative recruitment methods using short video platforms can help shift societal perceptions about aging workers in several ways:

Visibility and Representation: By showcasing diverse aging individuals actively seeking employment, these platforms highlight their skills and contributions in the workforce.
Skill Demonstration: Videos allow aging workers to demonstrate their capabilities directly, challenging stereotypes related to age-related decline in performance.
Empowerment: Providing equal access to job opportunities through digital channels empowers aging workers by giving them a platform where they can compete based on merit rather than age bias.
4Education and Awareness: Through informative content shared on these platforms, society can gain a better understanding of the value older employees bring to workplaces, fostering more inclusive attitudes towards aging workers.

By leveraging these innovative recruitment methods effectively, we have the opportunity not only improve employment prospects but also reshape societal perspectives on ageing individuals in the workforce."