The article discusses the use of one-question surveys as a method for efficiently gathering user insights and avoiding the launch of features that ultimately have no impact. The author highlights examples from leading tech companies like LinkedIn, Instagram, and Trainline, and provides key lessons on how to design effective one-question surveys:
LinkedIn's Feed Relevance Research: The author analyzes LinkedIn's subtle one-question survey embedded in the user's feed, discussing the importance of making the survey easy to see, providing appropriate context, and ensuring the response options are well-labeled.
Instagram's Ad Relevance: The author examines Instagram's one-question survey about user interests for more relevant ads, praising the clear presentation and concise wording, but suggesting improvements to the response options to better align with user desires.
Trainline's Environmental Friendliness Question: The author highlights Trainline's unexpected one-question survey about the user's perception of the app's environmental friendliness, noting the clean design and ease of use, and speculating on the potential purposes behind the survey.
The key takeaway is that one-question surveys can be a powerful tool for quickly testing assumptions, gathering user feedback, and validating feature ideas before investing significant development resources. By following best practices, such as making the survey easy to see, providing appropriate context, and ensuring well-designed response options, companies can maximize the effectiveness of these lightweight research methods.
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by Rosie Hoggma... 於 uxdesign.cc 06-26-2024
https://uxdesign.cc/how-to-get-answers-quickly-and-avoid-features-that-flop-3c7494a6a576深入探究