核心概念
Innovating cricket viewing with MaxView technology.
摘要
MaxView revolutionizes the cricket watching experience by offering ball-by-ball commentary, detailed scorecards, and a larger video feed in a vertical format. The project faced challenges but was driven by a shared vision with ICC for vertical cricket. Through meticulous design, research, and collaboration, MaxView aimed to change the landscape of broadcasting history. The team navigated complexities to deliver an immersive experience while balancing user needs and technical constraints. With innovative camera setups and dynamic aspect ratios, MaxView aimed to enhance the viewer's engagement during live matches. The launch of MaxView marked a significant shift in how cricket content was consumed and paved the way for broader applications beyond sports.
統計資料
"a month and a half to design, build and deliver the potential future of video consumption."
"6 special cameras were placed in each host stadium"
"concurrent viewers larger than we (or anyone else in the world) had seen before"
引述
"Are we really just going to try and change almost 90 years of broadcasting history?"
"To be able to operate in a machine that fosters this sentiment in every single one of its cog is beyond cool, to say the least."