Ethical Concerns over Using Children in Advertisements
Using children in advertisements is unnecessary and a violation of their fundamental rights.
Masked Multi-Domain Network: Multi-Type and Multi-Scenario Conversion Rate Prediction with a Single Model
Proposing the Masked Multi-Domain Network (MMN) to address the multi-type and multi-scenario CVR prediction problem in advertising systems.
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
The author introduces the MEBS method, applying bid shading to multi-slot display advertising. The approach optimizes shading ratio estimation to maximize expected surplus.
Insights into Ad Recommendation Challenges and Solutions
The author explores the challenges of ad recommendation systems, focusing on representation learning to address dimensional collapse and interest entanglement effectively.
Analyzing ChatGPT's Super Bowl Ad Predictions
The author explores ChatGPT's predictions for Super Bowl ads, comparing them to the actual ads and determining the winner based on execution.
The Impact of Volkswagen Beetle Advertising Campaign
The author explores how the Volkswagen Beetle advertising campaign revolutionized the industry and influenced the cultural landscape of the 1960s through innovative and honest marketing strategies.
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