
Shapley Value Regression bietet eine effektive Methode zur Analyse der Marketing-Performance auf Channel-Partner-Ebene.


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analyse-der-marketing-performance-auf-channel-partner-ebene-mit-marketing-mix-modeling-mmm-und-shapley-value-regression


Analyse der Marketing-Performance auf Channel-Partner-Ebene mit Marketing Mix Modeling (MMM) und Shapley Value Regression


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Uplift modeling fairness evaluation is enhanced through surrogate ground truth generation, addressing the absence of true labels.


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Uplift Modeling Fairness Evaluation in Marketing Campaigns



Shapley Value Regression offers a practical approach to dissect partner-level contributions in marketing channels, providing valuable insights for media planning and budgeting decisions.


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Unveiling Marketing Performance with Shapley Value Regression
