
Brands are failing to connect with people as short-sighted corporate decisions, such as exorbitant pricing and mass layoffs, erode brand equity and alienate consumers.


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We’re in a Situation Where Eye-Popping, Panic-Inducing Prices Are Alienating People En Masse

Why Brands are Failing People, or What Happens When 80% of People Think Fast Food’s a Luxury

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The Decline of Brand Equity: How Soaring Prices and Corporate Greed are Alienating Consumers
