The article discusses the key learnings and design nuances behind the development of PropertyGuru's Lead Management (LDM) system for real estate agents. It highlights the importance of cross-functional teamwork and a design-centric approach in creating a successful product.
The article emphasizes that the success of LDM was built on the trust and collaboration between the design, engineering, and product teams. By prioritizing both functionality and design, the team was able to not only improve the aesthetics (UI) but also address issues with user perception, ease of use, and performance.
The article also underscores the significance of having a well-prepared Design System, both in terms of design and engineering, which boosted the confidence of all stakeholders to embrace the visual enhancements. Additionally, the article suggests that by prioritizing visual and user experience over immediate monetization, PropertyGuru is making a strategic bet on the power of design, aligning with their "Create What's Next" philosophy.
To Another Language
from source content
propertyguru.tech
Thông tin chi tiết chính được chắt lọc từ
by Alexa Von Ch... lúc propertyguru.tech 04-24-2024
https://propertyguru.tech/lead-management-for-agents-from-propertyguru-design-nuances-541f56b44777Yêu cầu sâu hơn