A Step-by-Step Guide to Building a Profitable Business through Effective Influencer Collaborations
Leveraging strategic influencer collaborations can significantly boost a brand's visibility, credibility, and profitability.
The Pitfalls of Blindly Implementing A/B Testing Results: Lessons from Coca-Cola's Failed New Coke Experiment
Relying solely on positive A/B testing results without considering broader context and long-term implications can lead to disastrous product failures, as demonstrated by Coca-Cola's New Coke experiment.
How Marketers Can Drive Positive Change for a Sustainable Future
Marketers have immense power to influence consumer behavior and drive positive change for society and the environment. This power should be leveraged responsibly to address global challenges like climate change, polarization, and public health.
The Rise of Neolocalism: How Local Authenticity Shapes Modern Marketing
Consumers increasingly seek unique, locally-rooted experiences over homogenized global brands, driving the rise of neolocalism as a marketing strategy.
The Decline of Brand Equity: How Soaring Prices and Corporate Greed are Alienating Consumers
Brands are failing to connect with people as short-sighted corporate decisions, such as exorbitant pricing and mass layoffs, erode brand equity and alienate consumers.
Analyse der Markenpräsenz in der Verpackung: Ein tiefes Lernen Ansatz für Logo-Erkennung, Saliency-Map Vorhersage und Logo-Platzierungsanalyse
Die Sichtbarkeit von Markenlogos auf Verpackungen spielt eine entscheidende Rolle für die Konsumentenwahrnehmung und den Erfolg eines Produkts.
Bandit Profit-Maximization for Targeted Marketing: Algorithms and Bounds
Optimierung von Gewinnen in zielgerichtetem Marketing durch Bandit-Algorithmen.
The Intrusive Future of Advertising: A Dystopian Reality
Technology-driven advertising is blurring the line between marketing and manipulation, raising concerns about privacy and ethical boundaries.
Antecedents of Electronic Word-of-Mouth: Personal Factors vs. Product Quality
Personal factors like social media usage and need to evaluate are stronger predictors of eWOM intentions than product-related factors.
Analysis of iHerb's Creative and Educational Marketing Ad
iHerb's latest ad showcases the perfect balance between creativity and educational content, setting a high standard for effective marketing strategies.
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