
Temu entices customers with cheap, unique products and a gamified shopping experience to drive impulse purchases, targeting budget-conscious consumers through its strategic marketing approach.


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How the cheap, kitschy new Chinese shopping site came from seemingly nowhere and is changing the way we shop.

Temu, explained

Inside-Temu-The-Rise-of-the-Chinese-Shopping-Site-Revolutionizing-Online-Retail


Inside Temu: The Rise of the Chinese Shopping Site Revolutionizing Online Retail
