핵심 개념
The author emphasizes the importance of clear messaging and layout on a homepage to improve conversion rates and effectively communicate with the audience.
초록
Creating an effective homepage involves crafting concise messaging, planning a user-friendly layout, and using compelling copy. The key is to focus on the target audience, differentiate from competitors, and ensure clarity in communication. By following a structured approach outlined by the author, startups can enhance their online presence and drive better results.
통계
"4 hour course on website conversion Next Workshop in January"
"50+ B2B startups"
"9 pages too long"
"3 clear steps"
"over 50% of the startups I work with use it"
인용구
"Your homepage can’t possibly explain everything you do. Focus on your wedge in, your “land” use case or the most urgent pain point."
"Don’t try to speak to everyone: Speak to the majority of your TAM or your primary audience."
"Be clear over clever: When it comes to early & growth-stage startup websites, clear copy wins over clever copy."