
The 2024 Paris Olympic pictograms represent a dramatic departure from the traditional pose-based designs, embracing a new "coat of arms" approach that prioritizes aesthetics, symbolism, and storytelling over pure legibility.


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With the Paris Olympics less then a year away it’s time to take a look at their main graphic design elements: the pictograms.

The Dramatic Shift of the 2024 Paris Olympic Pictograms

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Innovative Paris 2024 Olympic Pictograms Depart from Tradition, Emphasize Aesthetics and Symbolism
