
The Olympic Games have experienced a decline in cultural reach despite rising revenues, as evidenced by the record-breaking viewership of the 1994 Lillehammer Games compared to more recent Olympics.


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How does the Olympics remain relevant (and make money) in a world full of digital distractions?

The Business of the Olympics: Rising Revenues, Diminishing Cultural Reach. A Statistical Analysis

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The Declining Cultural Impact and Rising Revenues of the Olympic Games: A Statistical Analysis
