
Core Message here: The author argues that researchers need to zoom out to gain a holistic perspective and understand the broader context of customer needs, enabling teams to address challenges effectively and innovate strategically.


coremsg

You need the big picture research in order to have the full picture — here’s how to widen your lens

Why you should zoom out with your research

The-Importance-of-Zooming-Out-in-Research


The Importance of Zooming Out in Research
